About Us
OUR TEAM

Dr Doron Samuell
Managing Director
Graduate of the University of Western Australia, Harvard Business School and the London School of Economics and Fellow of the Royal Australian and New Zealand College of Psychiatrists. He has strengths in leadership, strategy, analysis, complex problem solving and experiments.
Locations: Sydney, London

Dr Katherine Whelan
Customer Experience
PhD from Brain Sciences Institute, Swinburne University. Strengths in delivering commercial outcomes through expertise in: consumer psychology/behavioural economics; customer experience strategy and frameworks; brand and advertising effectiveness; and distribution strategy. Has held senior and exceutive roles across academia, research agency, large financial services companies, and start-ups.
Based in Sydney.

Shivaun Anderberg
Behavioural Economist
Graduate and post-graduate Fellow, University of Sydney. Strengths in marketing, analysis and research. Experienced in the application of behavioural economics to marketing and financial services.
Based in Sydney and Copenhagen.

Delphine Dard
Behavioural Economist
Graduate of the London School of Economics, the University of Bourgogne and Institut d'Etudes Politiques with Special expertise in communications, politics and public policy.
Based in Luxembourg. Fluent in English, French, German and Luxembourgish.

Sinead Stringer
Behavioural Economist
Masters from the London School of economics and graduate of Keele university. Special expertise in Financial regulation, compliance, risk management and change in financial services.
Based in London.

Yogita Kaul
Behavioural Economist
Masters from the London School of Economics and the University of Pune. Strengths in human resources, talent management, corporate wellness.
Based in Delhi.

Prof. Robert Slonim
Professor of Economics, University of Sydney
Professor Slonim came to Sydney in 2008 from the Weatherhead School of Management at Case Western Reserve University in Cleveland Ohio. He holds a PhD from Duke University and MBA and BA degrees from the University of California Berkeley. Professor Slonim is best recognised as a pioneer in the area of experimental economics and has written extensively on learning, trust and the economics of charitable behaviour and blood donations. Professor Slonim has been very innovative in his use of experimental methods that have theoretical importance and have also represented important findings for matters of public policy.

Dr Demetris Christodoulou
Econometrician, Senior lecturer University of Sydney
Demetris has a multi-disciplinary background with training in economics, accounting, finance and statistical methods. Demetris’s research interests lie at the cross-roads of these areas with a focus on the application of quantitative research methods for addressing the methodological correctness of prominent financial and business research questions. Demetris is also interested in applying such methods towards developing commercially viable business solutions. Demetris’s work has been applied in equity investment valuation, financial economics, insurance underwriting, evaluation of innovation networks, and more.

Duc Cuong Nguyen
Research Specialist
Duc is a graduate of the University of Sydney, Shanghai International Studies University and Australian Catholic University. He is currently undertaking a doctorate focusing on complexity theory and how to bring government and private enterprise together to solve pressing social problems.
Duc speaks English, Vietnamese and Mandarin and is based in Sydney.

Walid Lutfy
Behavioural Economist
Walid is the most diversely qualified person that we know. He has no less than 6 masters degrees in areas ranging from behavioural economics to international law. In addition to being a gun quantitative analyst, don't let his gentle manner deceive you, he's not too bad at martial arts either.
Based: We are still not sure, but he has been sighted in Dubai, Sydney and the occasional European location.

Agnieszka Zbieranska
Psychologist
Agnieszka is a chartered Psychologist and internationally accredited Life Coach & NLP Practitioner. She’s passionate about making the world a happier and healthier place, but her definition of wellbeing often departs from the commonly known definitions thereof.
She holds a BA Degree from University of Oxford and MSc in Psychology from University of St Andrews. Her past work experience include researching wellbeing-related social policy and work interventions at London School of Economics and examining relationships between personality and organizational cultures (so-called ‘culture fit') at a San Francisco based startup Good&Co. She currently working on helping organisations apply cutting edge game-based psychometric assessments to make better, data-driven decisions in their recruitment, L&D, and talent pipeline management processes. Agnieszka is a travel & sports addict, foreign language enthusiast, food lover, wine taster, coffee snob, dog maniac, notorious dancer and ‘almost’ yogi, preparing to embark on a yoga teacher course.
Based: London and Sydney

Mark Brooks
Behavioural Economist
Graduate of Harvard Business School and the London School of Economics, with special expertise in personal relationships.
Mark is the expert in internet dating.
Based in Valletta

Andreas Priestland
Behavioural Economist
Graduate of the London School of Economics and the universities of London and East Anglia. Special expertise in Organisational change, business strategy and economics.
Andreas is based in the UK .